I am Stephanie van der Bijl. Senior marketing and transformation professional with 15+ years of international experience. I make sure your strategy truly lands, in your organisation, your processes and your results.
The plan is there, but no one picks it up, protects it, or translates it into concrete action.
Hi, I'm Stephanie van der Bijl. With years of experience in international environments, both client-side and agency-side, I know the cost of strategy and execution being out of sync. I thrive in that gap: the plan exists, but someone needs to pick it up, guard it, and turn it into action. I combine sharp strategic thinking with a hands-on approach, whether you want to transform a brand, professionalise your marketing operations, or implement AI. For international corporates and ambitious SMEs alike.
Six areas where I help organisations move forward, from brand strategy to AI implementation.
Tight control of complex projects, from planning and governance to stakeholder management and delivery. No surprises at the end.
Brand strategy that doesn't end up in a drawer. From positioning to execution, at national and European level.
Coordination and execution of cross-market campaigns across multiple EU markets simultaneously. Content hubs, adaptations, localisation.
Designing efficient marketing teams and processes. Consolidating agency landscapes, setting up hubs, defining governance.
Setting up and managing productive client-agency relationships. Briefings, KPIs, SLAs and structural collaboration that actually works.
Smart use of AI tools, even without large investments. Automating workflows, accelerating content production. For corporates and SMEs without a dedicated marketing specialist.
A selection of projects from 15+ years of international marketing and transformation experience. Including setting up Content & Adaptation Hubs, CRM implementations and cross-market campaigns for leading organisations.
In preparation, subject to client approval
I make sure the plans you have are actually executed, with the right structure, people and resources.
15+ years in European marketing environments, with a deep understanding of how markets differ and what that means in practice.
I can both guard the big picture and roll up my sleeves. No abstract advice, just concrete steps.
As a freelancer I am flexible and available quickly. No lengthy onboarding, direct impact from day one.
Available for interim assignments, freelance projects and strategic advice. Send me a short message and I will respond within one business day.